Smiling woman in white trench coat sitting at cafe table with laptop and teal accessories.

branding

branding + PORTRAIT + LIFESTYLE family PHOTOGRAPHER

This is for business owners looking for a more introspective, heartfelt reflection of who they are — more variety in their content than the churn-it-out version everyone else seems to be doing. A coffee shop owner, a life coach, musician, artist, any number of industries. What they provide the public can be detailed and oriented to exactly the clientele they want to invite into their future — personalized right to them.

What I want a client’s customers to feel is that they got to know the individual through that photo session — that we have a finger on the pulse of who this business owner really is, and that they’re approachable, warm, and have real authority in their sector.

“You did a great job! Everyone comments on how the pictures are beautifully done and is the right vibe for my business. Thank you so much for your insight and talent.”  Ruth Daly

Blonde curly-haired woman in green dress and dark blazer sitting on cream sofa in bright living room.
Woman in white coat typing on laptop at cafe window, viewed through glass with street reflection.
Young woman sitting on wooden floor leaning against window with acoustic guitar beside her.
Man in black blazer and white shirt sitting relaxed on wooden stool against white wall.
Woman in camel coat walking alone on leaf-covered path through tall pine forest.
Blonde woman sitting on wooden dock gazing at calm lake surrounded by autumn trees.
Smiling woman in black blazer and green top proudly holding a bronze medal with blue ribbon.
Stack of red boundary-themed self-help books with tortoiseshell glasses on marble coffee table.
Woman in camel coat reading book on wooden bench in autumn forest setting.
Smiling blonde woman in camel coat and jeans leaning against white brick wall by window.
Smiling young woman with long brown hair wearing a striped shirt indoors.
Smiling blonde woman sitting on beige sofa holding open book with stack of red books on table.
Young man with glasses playing acoustic guitar by a window in a dark rustic interior.
Smiling woman in white trench coat sitting at cafe table with laptop and teal accessories.
Blonde woman in camel coat walking across wooden bridge surrounded by autumn foliage.
Young couple sitting together on a window ledge smiling at each other in warm sunlight.
Blonde woman reading book while relaxing in gray armchair next to large window with natural light.
Woman writing in notebook at outdoor wooden table with black globe mug beside her.
Blonde curly-haired woman in dark blazer and teal top smiling with arms crossed against brick wall.
Smiling man with beard in grey suit sitting in white armchair with hands clasped together.
Professional woman in blue blazer and black shirt standing confidently against white background.
Couple sitting together on sunlit wooden floor by large window sharing an acoustic guitar.
Couple sitting on wooden floor by window, man playing guitar while woman sings joyfully.
Young man playing electric guitar while woman sings into microphone against stone wall.
Close-up of a hand holding a microphone during a live band performance with a guitarist in the background.
Young woman playing acoustic guitar by a large window in a rustic wooden interior space.
Smiling young man with glasses and mustache sitting casually on a couch indoors.

A branding session is different from a family session because it’s so much more one-on-one. I actually sit down with the client first — whether that’s over a video call or in person — to talk about what their business is, and how they want to represent themselves to their clientele, to the public. We go through Pinterest boards for inspiration they’ve been drawn to. We look at other companies in their sector — what they like about them, what they don’t, how they’d like to be different. And then we talk about their business mantra: the heart of their story, and how they want to draw the kind of business they want into their future.

Through that meeting, we uncover the heart of their business and how they want to be portrayed. That shapes the shoot itself — sometimes it makes more sense to find a secondary environment that highlights what they do or how they interact with clients, rather than a studio; sometimes it’s a studio, with really fine portraits.

The photos serve a business owner’s actual work because it’s not just portraits of them in their business — it’s the filler images they’ll use for their own content creation. For a life coach, that might mean their favorite books, notes, journaling, a snapshot of their hand with a pen mid-entry — what alone time actually looks like for them. It’s cracking open the heart of their business and finding the many ways to show that to the public: their website, handouts, introductory pitch emails, headshots.


Woman writing in notebook at outdoor wooden table with black globe mug beside her.

Want to talk shop?

serving Hamilton, and the GTA

info@maeganguerette.com
647-403-3147
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